/* ---------- nav ---------- */
.nav{position:fixed;inset:0 0 auto 0;z-index:50;transition:background var(--t-surface) var(--ease),border-color var(--t-surface) var(--ease),box-shadow var(--t-surface) var(--ease);border-bottom:1px solid transparent}
.nav.is-scrolled{background:rgba(243,240,232,.62);backdrop-filter:blur(var(--blur-1)) saturate(1.35);-webkit-backdrop-filter:blur(var(--blur-1)) saturate(1.35);border-color:var(--hairline);box-shadow:0 18px 40px -30px rgba(44,31,28,.3)}
.nav-inner{display:flex;align-items:center;gap:var(--s-5);height:76px}
.wordmark{font-family:var(--font-display);letter-spacing:.22em;text-transform:uppercase;font-size:.95rem;white-space:nowrap}
.wordmark em{font-style:normal;color:var(--copper-500)}
.nav-links{display:flex;gap:var(--s-4);margin-left:auto;align-items:center}
.nav-link{font-size:var(--fs-small);letter-spacing:.02em;color:var(--text-2);padding:8px 2px;position:relative;display:inline-flex;align-items:center;gap:6px;transition:color var(--t-control) var(--ease)}
.nav-link::after{content:"";position:absolute;left:0;right:0;bottom:2px;height:1px;background:var(--copper-500);transform:scaleX(0);transform-origin:left;transition:transform var(--t-surface) var(--ease)}
.nav-link:hover,.nav-link[aria-expanded="true"]{color:var(--text)}
.nav-link:hover::after{transform:scaleX(1)}
.nav-link .ic{width:14px;height:14px;color:var(--text-subtle);transition:transform var(--t-control) var(--ease)}
.nav-link[aria-expanded="true"] .ic{transform:rotate(180deg)}
.nav .btn{padding:12px 18px}
.cart-btn{position:relative;display:inline-flex;align-items:center;gap:8px;color:var(--text-2)}
.cart-btn .count{font-family:var(--font-mono);font-size:.68rem;letter-spacing:.1em;min-width:20px;height:20px;border-radius:var(--r-pill);background:var(--copper-500);color:var(--alabaster-50);display:inline-grid;place-items:center;padding:0 6px;transform:scale(0);transition:transform var(--t-control) var(--ease)}
.cart-btn .count.show{transform:scale(1)}
.nav-dark .nav-link{color:var(--alabaster-200)} .nav-dark .wordmark{color:var(--alabaster-50)} .nav-dark .cart-btn{color:var(--alabaster-200)}
.nav-dark .nav-link:hover{color:#fff}

/* services dropdown */
.has-menu{position:relative}
.menu{position:absolute;top:calc(100% + 14px);left:50%;transform:translate(-50%,8px);min-width:560px;padding:8px;opacity:0;pointer-events:none;transition:opacity var(--t-surface) var(--ease),transform var(--t-surface) var(--ease);z-index:60;border-radius:var(--r-panel)}
.has-menu.open .menu{opacity:1;pointer-events:auto;transform:translate(-50%,0)}
/* bridges the 14px gap under the toggle so the pointer never leaves .has-menu on the way down */
.menu::before{content:"";position:absolute;left:0;right:0;top:-16px;height:16px}
.menu-grid{display:grid;grid-template-columns:1fr 1fr;gap:4px}
.menu-item{display:grid;grid-template-columns:18px 1fr;gap:14px;padding:14px 16px;border-radius:var(--r-card);transition:background var(--t-control) var(--ease);align-items:start}
.menu-item:hover{background:rgba(151,124,88,.10)}
.menu-item .ic{color:var(--copper-500);margin-top:3px}
.menu-item b{display:block;font-weight:500;font-size:.95rem;color:var(--text)}
.menu-item span{font-size:.82rem;color:var(--text-2);line-height:1.45}
.menu-foot{display:flex;justify-content:space-between;align-items:center;padding:12px 16px 8px;border-top:1px solid var(--hairline);margin-top:6px;font-size:.82rem;color:var(--text-2)}
.menu-foot .mono{font-size:.7rem;color:var(--copper-500);letter-spacing:.2em;text-transform:uppercase}
.nav-burger{display:none}

/* ---------- hero ---------- */
.hero{position:relative;min-height:100svh;display:grid;align-items:end;color:var(--alabaster-50);overflow:hidden;isolation:isolate}
.hero-media{position:absolute;inset:-12% 0;z-index:-2}
.hero-media img{width:100%;height:100%;object-fit:cover;object-position:70% 50%;transform:scale(1.08);animation:heroIn 2.4s var(--ease) both}
@keyframes heroIn{from{transform:scale(1.16);filter:blur(10px)}to{transform:scale(1.08);filter:blur(0)}}
.hero-scrim{position:absolute;inset:0;z-index:-1;background:linear-gradient(180deg,rgba(26,18,16,.18) 0%,rgba(26,18,16,.08) 35%,rgba(26,18,16,.62) 100%),linear-gradient(90deg,rgba(26,18,16,.45) 0%,rgba(26,18,16,0) 55%)}
.hero-inner{padding-block:140px var(--s-7);display:grid;grid-template-columns:1.4fr 1fr;gap:var(--s-6);align-items:end}
.hero h1{font-size:var(--fs-hero);color:var(--alabaster-50);max-width:12ch}
.hero .eyebrow{color:var(--copper-300)}
.hero .lede{color:rgba(243,240,232,.82);margin-top:var(--s-4)}
.hero-facts{display:flex;gap:var(--s-4);flex-wrap:wrap;margin-top:var(--s-5);font-family:var(--font-mono);font-size:var(--fs-micro);letter-spacing:.2em;text-transform:uppercase;color:var(--tan-300)}
.hero-facts span+span::before{content:"·";margin-right:var(--s-4);color:var(--copper-400)}

/* idea composer */
.composer{padding:var(--s-4);color:var(--alabaster-50);background:rgba(26,18,16,.40);border-color:rgba(255,255,255,.18);backdrop-filter:blur(var(--blur-3)) saturate(1.35);-webkit-backdrop-filter:blur(var(--blur-3)) saturate(1.35)}
.composer-head{display:flex;justify-content:space-between;align-items:center;font-family:var(--font-mono);font-size:var(--fs-micro);letter-spacing:.22em;text-transform:uppercase;color:var(--tan-300);margin-bottom:var(--s-3)}
.composer-head .dot{width:6px;height:6px;border-radius:50%;background:var(--copper-400);display:inline-block;margin-right:8px;box-shadow:0 0 0 0 rgba(176,149,111,.6);animation:pulse 2.4s var(--ease) infinite}
@keyframes pulse{0%{box-shadow:0 0 0 0 rgba(176,149,111,.55)}70%{box-shadow:0 0 0 10px rgba(176,149,111,0)}100%{box-shadow:0 0 0 0 rgba(176,149,111,0)}}
.composer textarea{width:100%;min-height:148px;resize:vertical;background:transparent;border:0;border-bottom:1px solid rgba(255,255,255,.22);color:var(--alabaster-50);font-family:var(--font-body);font-size:1.15rem;font-weight:300;line-height:1.55;padding:6px 0 14px;outline:none;transition:border-color var(--t-control) var(--ease)}
.composer textarea::placeholder{color:rgba(243,240,232,.55)}
.composer textarea:focus{border-color:var(--copper-300)}
.composer-foot{display:flex;justify-content:space-between;align-items:center;gap:var(--s-3);margin-top:var(--s-3);flex-wrap:wrap}
.composer-foot .hint{font-size:.8rem;color:rgba(243,240,232,.62)}
.composer-foot .hint b{font-weight:500;color:var(--tan-300)}
.chips{display:flex;gap:8px;flex-wrap:wrap;margin-top:var(--s-3)}
.chip{font-size:.78rem;padding:6px 12px;border-radius:var(--r-pill);border:1px solid rgba(255,255,255,.22);color:rgba(243,240,232,.8);transition:border-color var(--t-control) var(--ease),color var(--t-control) var(--ease),background var(--t-control) var(--ease)}
.chip:hover{border-color:var(--copper-300);color:#fff;background:rgba(151,124,88,.22)}
.composer textarea.typing{caret-color:var(--copper-300)}

.scroll-cue{position:absolute;left:50%;bottom:26px;transform:translateX(-50%);width:1px;height:56px;background:linear-gradient(180deg,rgba(255,255,255,.0),rgba(255,255,255,.7));overflow:hidden}
.scroll-cue::after{content:"";position:absolute;inset:0;background:var(--copper-300);transform:translateY(-100%);animation:cue 2.2s var(--ease) infinite}
@keyframes cue{to{transform:translateY(100%)}}

/* ---------- marquee ---------- */
.band{border-block:1px solid var(--hairline);padding-block:18px;overflow:hidden;background:var(--alabaster-200)}
.marquee{display:flex;gap:var(--s-6);white-space:nowrap;font-family:var(--font-mono);font-size:var(--fs-micro);letter-spacing:.24em;text-transform:uppercase;color:var(--text-2);animation:marquee 48s linear infinite;width:max-content}
.band:hover .marquee{animation-play-state:paused}
.marquee span::before{content:"·";color:var(--copper-500);margin-right:var(--s-6)}
@keyframes marquee{to{transform:translateX(-50%)}}

/* ---------- section heads ---------- */
.head{display:grid;grid-template-columns:1.4fr 1fr;gap:var(--s-6);align-items:end;margin-bottom:var(--s-7)}
.head h2{font-size:var(--fs-h1)}
.head .lede{justify-self:end}

/* ---------- inventory (what the plan contains) ---------- */
.inventory{display:grid;grid-template-columns:340px 1fr;gap:var(--s-7);align-items:start}
.inv-side{position:sticky;top:110px}
.inv-side h3{font-size:var(--fs-h3);margin-bottom:var(--s-4)}
.inv-count{font-family:var(--font-display);font-size:clamp(4rem,9vw,8rem);line-height:.9;color:var(--copper-500);font-variant-numeric:tabular-nums}
.inv-count small{display:block;font-family:var(--font-mono);font-size:var(--fs-micro);letter-spacing:.24em;text-transform:uppercase;color:var(--text-subtle);margin-top:var(--s-3)}
.inv-nav{margin-top:var(--s-5);display:grid;gap:2px}
.inv-nav a{display:flex;justify-content:space-between;padding:10px 0;border-bottom:1px solid var(--hairline);font-size:.92rem;color:var(--text-2);transition:color var(--t-control) var(--ease),padding-left var(--t-surface) var(--ease)}
.inv-nav a .mono{font-size:.68rem;color:var(--text-subtle)}
.inv-nav a:hover,.inv-nav a.active{color:var(--copper-500);padding-left:8px}
.inv-group{padding-block:var(--s-5);border-top:1px solid var(--hairline)}
.inv-group:first-child{border-top:0;padding-top:0}
.inv-group-head{display:flex;align-items:baseline;gap:var(--s-4);margin-bottom:var(--s-4)}
.inv-group-head h3{font-size:var(--fs-h3)}
.inv-group-head .mono{color:var(--text-subtle);font-size:.7rem}
.inv-list{display:grid;grid-template-columns:repeat(2,1fr);gap:0 var(--s-5)}
.inv-item{display:grid;grid-template-columns:22px 1fr;gap:12px;padding:11px 0;border-bottom:1px solid var(--hairline);align-items:start;cursor:default;transition:background var(--t-control) var(--ease)}
.inv-item .ic{color:var(--copper-500);width:15px;height:15px;margin-top:6px}
.inv-item b{display:block;font-weight:500;font-size:.95rem}
.inv-item span{font-size:.82rem;color:var(--text-2);line-height:1.45;display:block;max-height:0;overflow:hidden;opacity:0;transition:max-height var(--t-surface) var(--ease),opacity var(--t-surface) var(--ease),margin var(--t-surface) var(--ease)}
.inv-item:hover span{max-height:80px;opacity:1;margin-top:3px}

/* ---------- studio (how it works) ---------- */
.studio-sec{background:var(--alabaster-200)}
.studio-grid{display:grid;grid-template-columns:1fr 1.4fr;gap:var(--s-7);align-items:center}
.studio-steps{display:grid;gap:0;counter-reset:step}
.step{display:grid;grid-template-columns:64px 1fr;gap:var(--s-4);padding:var(--s-4) 0;border-top:1px solid var(--hairline)}
.step:last-child{border-bottom:1px solid var(--hairline)}
.step .n{font-family:var(--font-display);font-size:2.2rem;color:var(--copper-500);line-height:1}
.step h4{font-family:var(--font-body);font-weight:500;font-size:1.05rem;margin-bottom:4px}
.step p{font-size:.92rem;color:var(--text-2);max-width:44ch}
.studio-figure{position:relative;border-radius:var(--r-card);overflow:hidden;aspect-ratio:4/3;box-shadow:var(--shadow-3)}
.studio-figure img{width:100%;height:100%;object-fit:cover}
.studio-figure .glass{position:absolute;left:var(--s-4);right:var(--s-4);bottom:var(--s-4);padding:var(--s-3) var(--s-4);color:var(--text)}
.typeline{font-family:var(--font-mono);font-size:.72rem;letter-spacing:.12em;color:var(--text-2);min-height:1.4em;white-space:nowrap;overflow:hidden}
.typeline::after{content:"";display:inline-block;width:7px;height:.95em;background:var(--copper-500);vertical-align:-1px;margin-left:3px;animation:blink 1s steps(2) infinite}
@keyframes blink{50%{opacity:0}}
.progress-rows{display:grid;gap:8px;margin-top:10px}
.progress-rows div{display:flex;justify-content:space-between;font-size:.8rem}
.progress-rows i{font-style:normal;color:var(--copper-500);font-family:var(--font-mono);font-size:.68rem;letter-spacing:.15em}

/* ---------- library ---------- */
.filters{display:flex;gap:8px;flex-wrap:wrap;margin-bottom:var(--s-5)}
.filter{font-family:var(--font-mono);font-size:.68rem;letter-spacing:.2em;text-transform:uppercase;padding:9px 14px;border:1px solid var(--hairline-strong);border-radius:var(--r-pill);color:var(--text-2);transition:all var(--t-control) var(--ease)}
.filter:hover{border-color:var(--copper-500);color:var(--copper-500)}
.filter.active{background:var(--jet-800);color:var(--alabaster-50);border-color:var(--jet-800)}
.lib-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--s-4)}
.plan-card{display:grid;grid-template-rows:auto 1fr;cursor:pointer}
.cover{aspect-ratio:4/3;position:relative;overflow:hidden;display:grid;place-items:center;padding:var(--s-4);transition:transform var(--t-media) var(--ease)}
.cover::before{content:"";position:absolute;inset:0;background:linear-gradient(120deg,rgba(255,255,255,.14),rgba(255,255,255,0) 40%,rgba(0,0,0,.06) 100%);pointer-events:none}
.cover::after{content:"";position:absolute;inset:0;opacity:.08;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.8' numOctaves='3'/%3E%3C/filter%3E%3Crect width='160' height='160' filter='url(%23n)'/%3E%3C/svg%3E");pointer-events:none}
.cover .spine{position:absolute;left:0;top:0;bottom:0;width:10px;background:rgba(0,0,0,.12)}
.cover .book{width:min(58%,210px);aspect-ratio:3/4;border-radius:2px 6px 6px 2px;box-shadow:var(--shadow-3),inset 1px 0 0 rgba(255,255,255,.25);display:grid;align-content:space-between;padding:16px 14px;transform:rotate(-3deg) translateY(6px);transition:transform var(--t-media) var(--ease)}
.plan-card:hover .cover .book{transform:rotate(-1deg) translateY(-4px)}
.cover .book .t{font-family:var(--font-display);font-size:1.05rem;line-height:1.1}
.cover .book .m{font-family:var(--font-mono);font-size:.55rem;letter-spacing:.2em;text-transform:uppercase;opacity:.7}
.cover-tan{background:var(--tan-300)} .cover-tan .book{background:var(--alabaster-50);color:var(--jet-800)}
.cover-jet{background:var(--jet-700)} .cover-jet .book{background:var(--jet-800);color:var(--alabaster-100)} .cover-jet .book .m{color:var(--copper-300)}
.cover-ala{background:var(--alabaster-300)} .cover-ala .book{background:var(--tan-500);color:var(--jet-800)}
.cover-cop{background:var(--copper-300)} .cover-cop .book{background:var(--jet-800);color:var(--alabaster-100)} .cover-cop .book .m{color:var(--copper-300)}
.cover-blush{background:var(--blush)} .cover-blush .book{background:var(--alabaster-50);color:var(--jet-800)}
.plan-body{padding:var(--s-4);display:grid;gap:10px;align-content:start}
.plan-body .mono{font-size:.68rem;color:var(--text-subtle);letter-spacing:.2em;text-transform:uppercase}
.plan-body h3{font-size:1.35rem}
.plan-body p{font-size:.9rem;color:var(--text-2)}
.plan-foot{display:flex;justify-content:space-between;align-items:center;margin-top:6px;padding-top:12px;border-top:1px solid var(--hairline)}
.price{font-family:var(--font-mono);font-size:.95rem;letter-spacing:.04em}
.price s{color:var(--text-subtle);margin-right:8px;font-size:.8rem}
.add{display:inline-flex;align-items:center;gap:8px;font-family:var(--font-mono);font-size:.68rem;letter-spacing:.2em;text-transform:uppercase;color:var(--copper-500);padding:8px 0;transition:gap var(--t-control) var(--ease)}
.add:hover{gap:12px}
.add.added{color:var(--olive)}

/* cart drawer */
.drawer-backdrop{position:fixed;inset:0;background:rgba(26,18,16,.35);backdrop-filter:blur(4px);-webkit-backdrop-filter:blur(4px);opacity:0;pointer-events:none;transition:opacity var(--t-surface) var(--ease);z-index:80}
.drawer{position:fixed;top:12px;right:12px;bottom:12px;width:min(440px,calc(100% - 24px));z-index:90;transform:translateX(calc(100% + 24px));transition:transform 480ms var(--ease);display:grid;grid-template-rows:auto 1fr auto;border-radius:var(--r-sheet);background:rgba(248,246,240,.82)}
body.cart-open .drawer{transform:none} body.cart-open .drawer-backdrop{opacity:1;pointer-events:auto}
.drawer-head{display:flex;justify-content:space-between;align-items:center;padding:var(--s-4) var(--s-4) var(--s-3);border-bottom:1px solid var(--hairline)}
.drawer-head h3{font-size:1.4rem}
.drawer-body{overflow:auto;padding:var(--s-3) var(--s-4)}
.cart-row{display:grid;grid-template-columns:44px 1fr auto;gap:14px;align-items:center;padding:14px 0;border-bottom:1px solid var(--hairline)}
.cart-row .sw{width:44px;height:58px;border-radius:2px 4px 4px 2px;box-shadow:var(--shadow-2)}
.cart-row b{font-weight:500;font-size:.95rem;display:block}
.cart-row small{font-size:.78rem;color:var(--text-2)}
.cart-row .rm{color:var(--text-subtle);font-size:.72rem;font-family:var(--font-mono);letter-spacing:.15em;text-transform:uppercase}
.cart-row .rm:hover{color:var(--rust)}
.cart-empty{text-align:center;padding:var(--s-7) var(--s-4);color:var(--text-2)}
.cart-empty .display{font-size:1.6rem;color:var(--text);margin-bottom:8px}
.drawer-foot{padding:var(--s-3) var(--s-4) var(--s-4);border-top:1px solid var(--hairline);display:grid;gap:12px}
.totals{display:flex;justify-content:space-between;font-family:var(--font-mono);font-size:.85rem}
.totals.grand{font-size:1.1rem}
.iconbtn{width:40px;height:40px;display:grid;place-items:center;border-radius:var(--r-control);color:var(--text-2);transition:color var(--t-control) var(--ease),background var(--t-control) var(--ease)}
.iconbtn:hover{color:var(--copper-500);background:rgba(151,124,88,.1)}

/* ---------- forecast ---------- */
.forecast{display:grid;grid-template-columns:1fr 1.4fr;gap:var(--s-7);align-items:center}
.scen{display:inline-flex;border:1px solid var(--hairline-strong);border-radius:var(--r-pill);padding:3px;margin-top:var(--s-5);position:relative}
.scen button{font-family:var(--font-mono);font-size:.68rem;letter-spacing:.2em;text-transform:uppercase;padding:9px 16px;border-radius:var(--r-pill);color:var(--text-2);position:relative;z-index:1;transition:color var(--t-control) var(--ease)}
.scen button.active{color:var(--alabaster-50)}
.scen .pill{position:absolute;top:3px;bottom:3px;left:3px;width:0;border-radius:var(--r-pill);background:var(--jet-800);transition:left 420ms var(--ease),width 420ms var(--ease)}
.kpis{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--s-4);margin-top:var(--s-5);padding-top:var(--s-4);border-top:1px solid var(--hairline)}
.kpi b{display:block;font-family:var(--font-display);font-size:1.7rem;font-weight:400;font-variant-numeric:tabular-nums}
.kpi span{font-family:var(--font-mono);font-size:.66rem;letter-spacing:.2em;text-transform:uppercase;color:var(--text-subtle)}
.chart-wrap{position:relative;border:1px solid var(--hairline);border-radius:var(--r-card);background:var(--surface);padding:var(--s-4);box-shadow:var(--shadow-whisper)}
.chart-wrap canvas{width:100%;height:380px;display:block}
.chart-legend{display:flex;gap:var(--s-4);font-family:var(--font-mono);font-size:.66rem;letter-spacing:.18em;text-transform:uppercase;color:var(--text-subtle);margin-top:12px}
.chart-legend i{display:inline-block;width:18px;height:2px;vertical-align:middle;margin-right:8px}

/* ---------- services (dark) ---------- */
.services{position:relative;color:var(--alabaster-100);overflow:hidden;isolation:isolate}
.services .media{position:absolute;inset:-15% 0;z-index:-2}
.services .media img{width:100%;height:100%;object-fit:cover;object-position:center 40%}
.services .scrim{position:absolute;inset:0;z-index:-1;background:linear-gradient(90deg,rgba(26,18,16,.92) 0%,rgba(26,18,16,.72) 50%,rgba(26,18,16,.35) 100%)}
.services .head h2{color:var(--alabaster-50)} .services .lede{color:var(--tan-300)} .services .eyebrow{color:var(--copper-300)}
.svc-list{display:grid;grid-template-columns:repeat(2,1fr);gap:0 var(--s-6)}
.svc{display:grid;grid-template-columns:1fr auto;gap:var(--s-3);padding:var(--s-4) 0;border-top:1px solid rgba(248,246,240,.14);align-items:start;transition:padding-left var(--t-surface) var(--ease)}
.svc:hover{padding-left:10px}
.svc h4{font-family:var(--font-display);font-weight:400;font-size:1.4rem;margin-bottom:6px}
.svc p{font-size:.9rem;color:var(--tan-300);max-width:40ch}
.svc .mono{color:var(--copper-300);font-size:.68rem;letter-spacing:.2em;text-transform:uppercase;white-space:nowrap;padding-top:8px}
.svc .ic{color:var(--copper-300);margin-top:6px}

/* ---------- pricing ---------- */
.tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--s-4);align-items:stretch}
.tier{padding:var(--s-5);display:grid;gap:var(--s-4);align-content:start}
.tier h3{font-size:1.6rem}
.tier .amount{font-family:var(--font-display);font-size:3rem;line-height:1}
.tier .amount small{font-family:var(--font-mono);font-size:.68rem;letter-spacing:.2em;text-transform:uppercase;color:var(--text-subtle);margin-left:8px}
.tier ul{list-style:none;margin:0;padding:0;display:grid;gap:10px;font-size:.92rem;color:var(--text-2)}
.tier li{display:grid;grid-template-columns:16px 1fr;gap:10px;align-items:start}
.tier li .ic{width:14px;height:14px;color:var(--copper-500);margin-top:5px}
.tier.featured{background:var(--jet-800);color:var(--alabaster-100);border-color:var(--jet-800)}
.tier.featured ul,.tier.featured .amount small{color:var(--tan-300)}
.tier.featured li .ic{color:var(--copper-300)}

/* ---------- stair editorial ---------- */
.editorial{display:grid;grid-template-columns:1fr 1.4fr;gap:var(--s-7);align-items:center}
.editorial figure{margin:0;border-radius:var(--r-card);overflow:hidden;aspect-ratio:3/4;box-shadow:var(--shadow-3)}
.editorial figure img{width:100%;height:112%;object-fit:cover}
.quote{font-family:var(--font-display);font-size:clamp(1.6rem,3vw,2.6rem);line-height:1.2;max-width:22ch}
.quote+.mono{margin-top:var(--s-4);color:var(--text-subtle);font-size:.7rem;letter-spacing:.22em;text-transform:uppercase}

/* ---------- close ---------- */
.close{position:relative;min-height:82vh;display:grid;place-items:center;text-align:center;color:var(--alabaster-50);overflow:hidden;isolation:isolate}
.close .media{position:absolute;inset:-15% 0;z-index:-2} .close .media img{width:100%;height:100%;object-fit:cover}
.close .scrim{position:absolute;inset:0;z-index:-1;background:radial-gradient(60% 60% at 50% 50%,rgba(26,18,16,.2),rgba(26,18,16,.78))}
.close h2{font-size:var(--fs-h1);max-width:16ch;margin-inline:auto}
.close .lede{color:var(--tan-300);margin:var(--s-4) auto 0}
.close .btn{margin-top:var(--s-5)}

/* ---------- footer ---------- */
footer{padding:var(--s-6) 0 var(--s-5);border-top:1px solid var(--hairline)}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:var(--s-5)}
.foot-grid h5{font-family:var(--font-mono);font-size:.66rem;letter-spacing:.24em;text-transform:uppercase;color:var(--text-subtle);margin:0 0 14px;font-weight:400}
.foot-grid a{display:block;font-size:.9rem;color:var(--text-2);padding:4px 0;transition:color var(--t-control) var(--ease)}
.foot-grid a:hover{color:var(--copper-500)}
.foot-bottom{display:flex;justify-content:space-between;margin-top:var(--s-6);padding-top:var(--s-4);border-top:1px solid var(--hairline);font-family:var(--font-mono);font-size:.66rem;letter-spacing:.2em;text-transform:uppercase;color:var(--text-subtle)}

/* ---------- toast ---------- */
.toast{position:fixed;left:50%;bottom:28px;transform:translate(-50%,20px);opacity:0;padding:14px 20px;font-size:.9rem;z-index:100;transition:opacity var(--t-surface) var(--ease),transform var(--t-surface) var(--ease);pointer-events:none;display:flex;gap:12px;align-items:center;border-radius:var(--r-panel)}
.toast.show{opacity:1;transform:translate(-50%,0)}
.toast .ic{color:var(--copper-500)}

/* ---------- STUDIO VIEW ---------- */
.view{display:none}
.view.active{display:block}
.studio{min-height:100svh;padding-top:76px;display:grid;grid-template-columns:380px 1fr;background:var(--alabaster-100)}
.studio-side{border-right:1px solid var(--hairline);padding:var(--s-5) var(--s-4);position:sticky;top:76px;height:calc(100svh - 76px);overflow:auto;background:var(--alabaster-200)}
.studio-side h2{font-size:1.8rem;margin-bottom:var(--s-3)}
.idea-box{font-size:.95rem;color:var(--text-2);padding:14px 16px;border-left:2px solid var(--copper-500);background:var(--alabaster-50);border-radius:0 var(--r-card) var(--r-card) 0;margin-bottom:var(--s-4);font-style:italic;font-weight:300}
.outline{display:grid;gap:2px}
.outline a{display:grid;grid-template-columns:26px 1fr auto;gap:10px;padding:9px 6px;border-radius:var(--r-control);font-size:.88rem;color:var(--text-2);align-items:center;transition:background var(--t-control) var(--ease),color var(--t-control) var(--ease)}
.outline a .n{font-family:var(--font-mono);font-size:.64rem;letter-spacing:.1em;color:var(--text-subtle)}
.outline a .st{width:7px;height:7px;border-radius:50%;background:var(--hairline-strong);transition:background var(--t-control) var(--ease),box-shadow var(--t-control) var(--ease)}
.outline a.done .st{background:var(--olive)}
.outline a.writing .st{background:var(--copper-500);box-shadow:0 0 0 4px rgba(151,124,88,.2)}
.outline a.writing{color:var(--text)}
.outline a:hover{background:rgba(151,124,88,.08);color:var(--text)}
.studio-main{padding:var(--s-6) var(--s-7);max-width:900px}
.studio-main .doc-head{display:flex;justify-content:space-between;align-items:flex-start;gap:var(--s-4);margin-bottom:var(--s-6);flex-wrap:wrap}
.studio-main h1{font-size:var(--fs-h2);max-width:18ch}
.doc-actions{display:flex;gap:10px;flex-wrap:wrap}
.doc-meta{display:flex;gap:var(--s-3);font-family:var(--font-mono);font-size:.66rem;letter-spacing:.2em;text-transform:uppercase;color:var(--text-subtle);margin-top:12px;flex-wrap:wrap}
.chapter{padding-block:var(--s-5);border-top:1px solid var(--hairline);opacity:.35;transition:opacity var(--t-reveal) var(--ease)}
.chapter.done,.chapter.writing{opacity:1}
.chapter h2{font-size:1.7rem;margin-bottom:var(--s-3)}
.chapter p{color:var(--text-2);max-width:64ch;margin-bottom:12px}
.chapter .facts{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin:var(--s-3) 0}
.chapter .facts div{padding:14px;border:1px solid var(--hairline);border-radius:var(--r-card);background:var(--surface)}
.chapter .facts b{display:block;font-family:var(--font-display);font-size:1.4rem;font-weight:400}
.chapter .facts span{font-family:var(--font-mono);font-size:.62rem;letter-spacing:.2em;text-transform:uppercase;color:var(--text-subtle)}
.chapter table{width:100%;border-collapse:collapse;font-size:.88rem;font-variant-numeric:tabular-nums;margin-top:10px}
.chapter th,.chapter td{text-align:right;padding:9px 8px;border-bottom:1px solid var(--hairline)}
.chapter th:first-child,.chapter td:first-child{text-align:left;color:var(--text-2)}
.chapter th{font-family:var(--font-mono);font-size:.62rem;letter-spacing:.2em;text-transform:uppercase;color:var(--text-subtle);font-weight:400}
.chapter ul{margin:0;padding-left:18px;color:var(--text-2)}
.chapter li{margin-bottom:6px}
.chapter .skeleton{height:12px;border-radius:4px;background:linear-gradient(90deg,var(--alabaster-300),var(--alabaster-50),var(--alabaster-300));background-size:200% 100%;animation:sheen 1.6s linear infinite;margin-bottom:10px}
@keyframes sheen{to{background-position:-200% 0}}
.writing-cursor::after{content:"";display:inline-block;width:8px;height:1em;background:var(--copper-500);vertical-align:-2px;margin-left:2px;animation:blink 1s steps(2) infinite}
.swot{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.swot div{padding:16px;border:1px solid var(--hairline);border-radius:var(--r-card);background:var(--surface)}
.swot h4{font-family:var(--font-mono);font-size:.62rem;letter-spacing:.22em;text-transform:uppercase;color:var(--copper-500);margin-bottom:8px;font-weight:400}
.swot ul{padding-left:16px;font-size:.85rem}
.canvas-grid{display:grid;grid-template-columns:repeat(5,1fr);grid-template-rows:auto auto;gap:8px}
.canvas-grid div{border:1px solid var(--hairline);border-radius:var(--r-control);padding:12px;background:var(--surface);font-size:.8rem;color:var(--text-2);min-height:110px}
.canvas-grid h4{font-family:var(--font-mono);font-size:.58rem;letter-spacing:.2em;text-transform:uppercase;color:var(--copper-500);margin-bottom:6px;font-weight:400}
.canvas-grid .tall{grid-row:span 2}
.canvas-grid .wide{grid-column:span 2}
.canvas-grid .w25{grid-column:span 2}

/* ---------- PLAN DETAIL VIEW ---------- */
.detail{padding-top:76px}
.detail-hero{display:grid;grid-template-columns:1fr 1.4fr;gap:var(--s-7);padding-block:var(--s-7);align-items:center}
.detail-hero .cover{aspect-ratio:4/3;border-radius:var(--r-card);box-shadow:var(--shadow-3)}
.detail-hero h1{font-size:var(--fs-h1)}
.detail-hero .lede{margin-top:var(--s-4)}
.detail-facts{display:flex;flex-wrap:wrap;gap:var(--s-4);margin-top:var(--s-4);font-family:var(--font-mono);font-size:.7rem;letter-spacing:.2em;text-transform:uppercase;color:var(--text-subtle)}
.detail-facts span+span::before{content:"·";margin-right:var(--s-4);color:var(--copper-500)}
.detail-cta{display:flex;gap:12px;margin-top:var(--s-5);align-items:center;flex-wrap:wrap}
.detail-cta .price{font-size:1.4rem}
.toc{display:grid;grid-template-columns:repeat(2,1fr);gap:0 var(--s-6);padding-block:var(--s-6)}
.toc a{display:grid;grid-template-columns:36px 1fr auto;padding:12px 0;border-bottom:1px solid var(--hairline);font-size:.95rem;color:var(--text-2);gap:12px;transition:color var(--t-control) var(--ease)}
.toc a:hover{color:var(--copper-500)}
.toc a .n{font-family:var(--font-mono);font-size:.66rem;letter-spacing:.1em;color:var(--text-subtle)}
.toc a .pg{font-family:var(--font-mono);font-size:.66rem;color:var(--text-subtle)}

/* ---------- CHECKOUT ---------- */
.checkout{padding-top:76px;min-height:100svh}
.co-grid{display:grid;grid-template-columns:1.4fr 1fr;gap:var(--s-7);padding-block:var(--s-7)}
.field{display:grid;gap:6px;margin-bottom:var(--s-3)}
.field label{font-family:var(--font-mono);font-size:.64rem;letter-spacing:.22em;text-transform:uppercase;color:var(--text-subtle)}
.field input{padding:13px 14px;border:1px solid var(--hairline-strong);border-radius:var(--r-control);background:var(--surface);outline:none;transition:border-color var(--t-control) var(--ease)}
.field input:focus{border-color:var(--copper-500)}
.field-row{display:grid;grid-template-columns:1fr 1fr;gap:var(--s-3)}
.summary{padding:var(--s-4);align-self:start;position:sticky;top:100px}
.summary h3{font-size:1.4rem;margin-bottom:var(--s-3)}
.order-done{text-align:center;padding:var(--s-8) 0}
.order-done h1{font-size:var(--fs-h1)}
.order-done .mono{margin-top:var(--s-3);color:var(--text-subtle)}

/* ---------- cursor glow ---------- */
.glow{position:fixed;width:520px;height:520px;border-radius:50%;pointer-events:none;z-index:1;left:0;top:0;transform:translate(-50%,-50%);background:radial-gradient(closest-side,rgba(151,124,88,.10),rgba(151,124,88,0));mix-blend-mode:multiply;transition:opacity .6s var(--ease);opacity:0}
body.has-glow .glow{opacity:1}

/* ---------- responsive ---------- */
@media (max-width:1080px){
  .hero-inner,.head,.inventory,.studio-grid,.forecast,.editorial,.detail-hero,.co-grid{grid-template-columns:1fr}
  .inv-side{position:static}
  .lib-grid{grid-template-columns:repeat(2,1fr)}
  .tiers{grid-template-columns:1fr}
  .foot-grid{grid-template-columns:1fr 1fr}
  .studio{grid-template-columns:1fr}
  .studio-side{position:static;height:auto}
  .studio-main{padding:var(--s-5) var(--gutter)}
  .head .lede{justify-self:start}
  .menu{min-width:0;width:min(560px,calc(100vw - 40px))}
}
@media (max-width:720px){
  .nav-links{display:none}
  .nav-burger{display:grid}
  .nav-inner{gap:var(--s-3)}
  .hero h1{font-size:clamp(2.4rem,11vw,3.4rem)}
  .hero-inner{padding-top:110px}
  .lib-grid,.inv-list,.svc-list,.toc,.menu-grid,.swot{grid-template-columns:1fr}
  .canvas-grid{grid-template-columns:1fr 1fr}
  .canvas-grid .tall,.canvas-grid .wide,.canvas-grid .w25{grid-row:auto;grid-column:auto}
  .kpis,.chapter .facts{grid-template-columns:1fr}
  .field-row{grid-template-columns:1fr}
  .foot-grid{grid-template-columns:1fr}
  .foot-bottom{flex-direction:column;gap:8px}
  .glow{display:none}
}
/* mobile sheet */
.sheet{position:fixed;inset:0;z-index:95;padding:96px var(--gutter) var(--s-5);display:none;flex-direction:column;gap:var(--s-3);border-radius:0;background:rgba(243,240,232,.9)}
body.menu-open .sheet{display:flex}
.sheet a{font-family:var(--font-display);font-size:2rem;padding:6px 0;border-bottom:1px solid var(--hairline)}
.sheet .sub{font-family:var(--font-body);font-size:1rem;color:var(--text-2);padding:4px 0 4px 16px;border:0}
.chapter .body{overflow-x:auto}
.chapter table{min-width:560px}
@media (max-width:720px){ .hero-facts span+span::before,.detail-facts span+span::before{content:none} .hero-facts,.detail-facts{gap:10px} .sheet{overflow:auto} }
.sheet .sub{display:block;padding:6px 0 6px 16px}
#sheetServices{display:grid}
body.menu-open .nav{z-index:96}
body.menu-open .nav-burger{color:var(--text)}
.toast{white-space:nowrap;max-width:calc(100% - 32px);z-index:70}
.toast span{overflow:hidden;text-overflow:ellipsis}
/* ---------- signup gate ---------- */
.signup{position:fixed;top:50%;left:50%;width:min(460px,calc(100% - 32px));max-height:calc(100dvh - 48px);overflow:auto;z-index:97;transform:translate(-50%,-46%) scale(.97);opacity:0;pointer-events:none;transition:opacity var(--t-surface) var(--ease),transform 420ms var(--ease);background:rgba(248,246,240,.86);border-radius:var(--r-sheet)}
body.signup-open .signup{opacity:1;pointer-events:auto;transform:translate(-50%,-50%) scale(1)}
body.signup-open #signupBackdrop{opacity:1;pointer-events:auto}
.signup-body{padding:var(--s-4)}
.signup-body .idea-box{margin:var(--s-3) 0 var(--s-4)}
.signup .field{margin-bottom:var(--s-3)}
.signup .field input{padding:13px 14px;border:1px solid var(--hairline-strong);border-radius:var(--r-control);background:var(--surface);outline:none;transition:border-color var(--t-control) var(--ease);width:100%}
.signup .field input:focus{border-color:var(--copper-500)}

/* ---------- LAUNCH ADVISORY VIEW ---------- */
.adv-hero{position:relative;min-height:min(92svh,880px);display:grid;align-items:center;color:var(--alabaster-50);overflow:hidden;isolation:isolate}
.adv-hero .media{position:absolute;inset:-12% 0;z-index:-2}
.adv-hero .media img{width:100%;height:100%;object-fit:cover;object-position:60% 45%}
.adv-hero .scrim{position:absolute;inset:0;z-index:-1;background:linear-gradient(90deg,rgba(26,18,16,.90) 0%,rgba(26,18,16,.70) 48%,rgba(26,18,16,.34) 100%),linear-gradient(180deg,rgba(26,18,16,.45) 0%,rgba(26,18,16,0) 30%)}
.adv-hero-inner{padding-block:150px var(--s-7);display:grid;grid-template-columns:1.35fr 1fr;gap:var(--s-6);align-items:center}
.adv-hero h1{font-size:var(--fs-h1);color:var(--alabaster-50);max-width:13ch}
.adv-hero .eyebrow{color:var(--copper-300)}
.adv-hero .lede{color:rgba(243,240,232,.84);margin-top:var(--s-4);max-width:52ch}
.adv-cta{display:flex;gap:12px;flex-wrap:wrap;margin-top:var(--s-5)}
.adv-hero .btn-quiet{border-color:rgba(248,246,240,.34);color:var(--alabaster-100)}
.adv-hero .btn-quiet:hover{border-color:var(--copper-300);color:var(--copper-300)}

.adv-card{padding:var(--s-4);color:var(--alabaster-50);background:rgba(26,18,16,.42);border-color:rgba(255,255,255,.18);backdrop-filter:blur(var(--blur-3)) saturate(1.35);-webkit-backdrop-filter:blur(var(--blur-3)) saturate(1.35)}
.adv-card-head{display:flex;justify-content:space-between;align-items:center;font-family:var(--font-mono);font-size:var(--fs-micro);letter-spacing:.22em;text-transform:uppercase;color:var(--tan-300);padding-bottom:var(--s-3);border-bottom:1px solid rgba(255,255,255,.18)}
.adv-card-head .dot{width:6px;height:6px;border-radius:50%;background:var(--copper-400);display:inline-block;margin-right:8px}
.adv-card-head .mono{color:var(--copper-300);font-size:var(--fs-micro)}
.adv-facts{margin:0;display:grid;gap:0}
.adv-facts>div{display:grid;grid-template-columns:104px 1fr;gap:var(--s-3);padding:12px 0;border-bottom:1px solid rgba(255,255,255,.12)}
.adv-facts dt{font-family:var(--font-mono);font-size:.62rem;letter-spacing:.2em;text-transform:uppercase;color:var(--tan-500);padding-top:3px}
.adv-facts dd{margin:0;font-size:.92rem;color:rgba(243,240,232,.9);font-weight:300}
.adv-card-foot{font-size:.82rem;color:var(--tan-300);margin-top:var(--s-3);font-weight:300}

/* principles */
.adv-principles{display:grid;grid-template-columns:repeat(4,1fr);gap:0 var(--s-5)}
.adv-principle{padding:var(--s-4) 0;border-top:1px solid var(--hairline)}
.adv-principle .ic{color:var(--copper-500);width:20px;height:20px;margin-bottom:var(--s-3)}
.adv-principle h3{font-size:1.25rem;margin-bottom:8px}
.adv-principle p{font-size:.9rem;color:var(--text-2)}

/* the six weeks */
.weeks{display:grid;gap:0}
.week{display:grid;grid-template-columns:120px 1fr 300px;gap:var(--s-5);padding:var(--s-5) 0;border-top:1px solid var(--hairline);align-items:start;transition:padding-left var(--t-surface) var(--ease)}
.week:last-child{border-bottom:1px solid var(--hairline)}
.week:hover{padding-left:10px}
.week-n .mono{display:block;font-size:.62rem;letter-spacing:.24em;text-transform:uppercase;color:var(--text-subtle)}
.week-n b{font-family:var(--font-display);font-weight:400;font-size:3rem;line-height:1;color:var(--copper-500);font-variant-numeric:tabular-nums}
.week-body h3{font-size:var(--fs-h3);margin-bottom:10px}
.week-session{display:flex;gap:10px;align-items:baseline;font-size:.92rem;color:var(--text);margin-bottom:10px}
.week-session .ic{width:14px;height:14px;color:var(--copper-500);flex:none;transform:translateY(2px)}
.week-body p{font-size:.92rem;color:var(--text-2);max-width:56ch}
.week-out{border-left:2px solid var(--copper-500);padding-left:var(--s-3)}
.week-out .mono{display:block;font-size:.62rem;letter-spacing:.22em;text-transform:uppercase;color:var(--text-subtle);margin-bottom:6px}
.week-out p{font-size:.88rem;color:var(--text-2)}

/* split layout */
.adv-split{display:grid;grid-template-columns:1fr 1.25fr;gap:var(--s-7);align-items:start}
.adv-split h2{font-size:var(--fs-h2)}

/* deliverables */
.adv-deliverables{list-style:none;margin:0;padding:0;display:grid}
.adv-deliverables li{display:grid;grid-template-columns:20px 1fr;gap:14px;padding:16px 0;border-bottom:1px solid var(--hairline);align-items:start}
.adv-deliverables li:first-child{border-top:1px solid var(--hairline)}
.adv-deliverables .ic{width:15px;height:15px;color:var(--copper-500);margin-top:6px}
.adv-deliverables b{display:block;font-weight:500;font-size:1rem}
.adv-deliverables span{display:block;font-size:.88rem;color:var(--text-2);line-height:1.5}

/* fit */
.adv-fit{display:grid;grid-template-columns:1fr 1fr;gap:var(--s-6)}
.adv-fit-col ul{list-style:none;margin:var(--s-3) 0 0;padding:0;display:grid}
.adv-fit-col li{display:grid;grid-template-columns:18px 1fr;gap:12px;padding:14px 0;border-top:1px solid var(--hairline);font-size:.95rem;color:var(--text-2);align-items:start}
.adv-fit-col li:last-child{border-bottom:1px solid var(--hairline)}
.adv-fit-col .ic{width:14px;height:14px;color:var(--copper-500);margin-top:6px}
.adv-fit-col.muted .ic{color:var(--rust)}
.adv-fit-col.muted li{color:var(--text-subtle)}

/* engagements */
.adv-tiers .amount small{display:block;margin-left:0;margin-top:8px}
.adv-tiers .tier .btn{margin-top:auto}
.adv-tiers .tier{align-content:space-between}

/* faq */
.faq{display:grid}
.faq details{border-top:1px solid var(--hairline)}
.faq details:last-child{border-bottom:1px solid var(--hairline)}
.faq summary{display:flex;justify-content:space-between;align-items:center;gap:var(--s-4);padding:18px 0;cursor:pointer;list-style:none;font-size:1.02rem;transition:color var(--t-control) var(--ease)}
.faq summary::-webkit-details-marker{display:none}
.faq summary:hover{color:var(--copper-500)}
.faq summary .ic{width:14px;height:14px;color:var(--copper-500);flex:none;transition:transform var(--t-surface) var(--ease)}
.faq details[open] summary .ic{transform:rotate(45deg)}
.faq details p{font-size:.92rem;color:var(--text-2);max-width:62ch;padding-bottom:20px}

/* enquiry */
.adv-enquiry{display:grid;grid-template-columns:1fr 1.1fr;gap:var(--s-7);align-items:start}
.adv-enquiry h2{font-size:var(--fs-h2)}
.adv-form{padding:var(--s-5);display:grid}
.adv-form:hover{transform:none;box-shadow:var(--shadow-whisper)}
.adv-form textarea{padding:13px 14px;border:1px solid var(--hairline-strong);border-radius:var(--r-control);background:var(--surface);outline:none;resize:vertical;font-family:var(--font-body);font-size:.95rem;transition:border-color var(--t-control) var(--ease)}
.adv-form textarea:focus{border-color:var(--copper-500)}
.adv-note{color:var(--text-subtle);font-size:.68rem;letter-spacing:.18em;margin:var(--s-2) 0 var(--s-4)}
.adv-note .ic{width:12px;height:12px;vertical-align:-2px;margin-right:4px}

@media (max-width:1080px){
  .adv-hero-inner,.adv-split,.adv-enquiry,.adv-fit{grid-template-columns:1fr}
  .adv-principles{grid-template-columns:1fr 1fr}
  .week{grid-template-columns:96px 1fr;gap:var(--s-4)}
  .week-out{grid-column:2}
  .adv-tiers{grid-template-columns:1fr}
}
@media (max-width:720px){
  .adv-hero{min-height:0}
  .adv-hero-inner{padding-block:120px var(--s-6)}
  .adv-hero h1{font-size:clamp(2.2rem,10vw,3rem)}
  .adv-principles{grid-template-columns:1fr}
  .week{grid-template-columns:1fr;gap:var(--s-3)}
  .week-n{display:flex;align-items:baseline;gap:10px}
  .week-n b{font-size:2rem}
  .week-out{grid-column:auto}
  .adv-facts>div{grid-template-columns:1fr;gap:2px}
  .adv-form{padding:var(--s-4)}
}

/* ============ IDEA OF THE DAY ============ */
.idea-hero{position:relative;color:var(--alabaster-50);overflow:hidden;isolation:isolate}
.idea-hero .media{position:absolute;inset:-12% 0;z-index:-2}
.idea-hero .media img{width:100%;height:100%;object-fit:cover;object-position:50% 40%}
.idea-hero .scrim{position:absolute;inset:0;z-index:-1;background:linear-gradient(90deg,rgba(26,18,16,.92) 0%,rgba(26,18,16,.74) 52%,rgba(26,18,16,.40) 100%),linear-gradient(180deg,rgba(26,18,16,.50) 0%,rgba(26,18,16,0) 34%)}
.idea-hero-inner{padding-block:140px var(--s-6);display:grid;grid-template-columns:1.3fr 1fr;gap:var(--s-6);align-items:end}
.idea-hero .eyebrow{color:var(--copper-300)}
.idea-hero h1{font-size:var(--fs-h1);color:var(--alabaster-50);max-width:17ch;margin-top:var(--s-3)}
.idea-hero .lede{color:rgba(243,240,232,.84);margin-top:var(--s-4);max-width:54ch}

/* date rail: previous / date / next */
.idea-rail{display:flex;align-items:center;gap:var(--s-3);font-family:var(--font-mono);font-size:var(--fs-micro);letter-spacing:.22em;text-transform:uppercase;color:var(--tan-300)}
.idea-rail button{display:inline-flex;align-items:center;gap:8px;color:var(--tan-300);font:inherit;letter-spacing:inherit;text-transform:inherit;transition:color var(--t-control) var(--ease)}
.idea-rail button:hover:not(:disabled){color:var(--copper-300)}
.idea-rail button:disabled{opacity:.32;cursor:default}
.idea-rail .ic{width:13px;height:13px}
.idea-rail .sep{opacity:.4}
.idea-rail .date{color:var(--alabaster-50)}

/* signal tags */
.idea-tags{display:flex;flex-wrap:wrap;gap:8px;margin-top:var(--s-4)}
.idea-tag{display:inline-flex;align-items:center;gap:7px;padding:6px 12px;border-radius:var(--r-pill);border:1px solid rgba(255,255,255,.22);background:rgba(255,255,255,.07);font-size:.78rem;color:var(--alabaster-100);white-space:nowrap}
.idea-tag .ic{width:13px;height:13px;color:var(--copper-300)}
.idea-tag.more{cursor:pointer;border-style:dashed;color:var(--tan-300);transition:border-color var(--t-control) var(--ease),color var(--t-control) var(--ease)}
.idea-tag.more:hover{border-color:var(--copper-300);color:var(--copper-300)}
/* on the light tag panel */
.idea-tagset{display:grid;gap:var(--s-4)}
.idea-tagcat .eyebrow{margin-bottom:10px}
.idea-tagcat .idea-tags{margin-top:0}
.idea-tagcat .idea-tag{border-color:var(--hairline-strong);background:transparent;color:var(--text)}
.idea-tagcat .idea-tag .ic{color:var(--copper-500)}

/* hero keyword card */
.kw-card{padding:var(--s-4);color:var(--alabaster-50);background:rgba(26,18,16,.44);border-color:rgba(255,255,255,.18);backdrop-filter:blur(var(--blur-3)) saturate(1.35);-webkit-backdrop-filter:blur(var(--blur-3)) saturate(1.35)}
.kw-head{display:flex;justify-content:space-between;align-items:center;font-family:var(--font-mono);font-size:var(--fs-micro);letter-spacing:.22em;text-transform:uppercase;color:var(--tan-300);padding-bottom:var(--s-3);border-bottom:1px solid rgba(255,255,255,.18)}
.kw-term{font-family:var(--font-display);font-size:1.5rem;line-height:1.2;margin:var(--s-3) 0 var(--s-3)}
.kw-nums{display:flex;gap:var(--s-5)}
.kw-num b{display:block;font-family:var(--font-display);font-size:2rem;line-height:1;font-variant-numeric:tabular-nums}
.kw-num span{display:block;font-family:var(--font-mono);font-size:.62rem;letter-spacing:.22em;text-transform:uppercase;color:var(--tan-300);margin-top:8px}
.kw-num.up b{color:var(--copper-300)}
.kw-spark{margin-top:var(--s-4);height:56px;width:100%;display:block;overflow:visible}
.kw-spark .fill{fill:rgba(201,176,140,.18)}
.kw-spark .line{fill:none;stroke:var(--copper-300);stroke-width:1.5;vector-effect:non-scaling-stroke}
.kw-spark .dot{fill:var(--copper-300)}
.kw-years{display:flex;justify-content:space-between;font-family:var(--font-mono);font-size:.6rem;letter-spacing:.16em;color:var(--tan-500);margin-top:6px}

/* headline score gauges */
.scores{display:grid;grid-template-columns:repeat(4,1fr);gap:0}
.score{padding:var(--s-5) var(--s-4);border-left:1px solid var(--hairline);display:grid;gap:10px;align-content:start}
.score:first-child{border-left:0;padding-left:0}
.score-head{display:flex;align-items:baseline;justify-content:space-between;gap:var(--s-3)}
.score-head .mono{font-size:.62rem;letter-spacing:.22em;text-transform:uppercase;color:var(--text-subtle)}
.score-val{font-family:var(--font-display);font-size:3.4rem;line-height:1;color:var(--copper-500);font-variant-numeric:tabular-nums}
.score-val small{font-size:1rem;color:var(--text-subtle);margin-left:2px}
.score-band{font-size:.95rem;font-weight:500;color:var(--text)}
.score-meter{height:2px;background:var(--hairline);position:relative;overflow:hidden}
.score-meter i{position:absolute;inset:0 auto 0 0;background:var(--copper-500);width:0;transition:width var(--t-reveal) var(--ease) var(--d,0ms)}
.is-in .score-meter i,.score.is-in .score-meter i{width:var(--w)}
.score p{font-size:.86rem;color:var(--text-2);max-width:34ch}

/* business fit */
.fit-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:var(--s-3)}
.fit{padding:var(--s-4);border:1px solid var(--hairline);border-radius:var(--r-card);display:grid;gap:10px;align-content:start;background:var(--surface);transition:border-color var(--t-control) var(--ease)}
.fit:hover{border-color:var(--copper-400)}
.fit .ic{width:18px;height:18px;color:var(--copper-500)}
.fit h4{font-size:1.02rem}
.fit .metric{font-family:var(--font-display);font-size:1.6rem;color:var(--copper-500);line-height:1;font-variant-numeric:tabular-nums}
.fit .metric small{font-size:.8rem;color:var(--text-subtle)}
.fit .tier-glyph{font-family:var(--font-mono);letter-spacing:.1em;font-size:1.2rem;color:var(--copper-500)}
.fit .tier-glyph s{color:var(--hairline-strong);text-decoration:none}
.fit p{font-size:.86rem;color:var(--text-2)}
.fit ul{display:flex;flex-wrap:wrap;gap:6px;margin:2px 0 0;padding:0;list-style:none}
.fit ul li{font-family:var(--font-mono);font-size:.6rem;letter-spacing:.14em;text-transform:uppercase;color:var(--text-subtle);border:1px solid var(--hairline);border-radius:var(--r-pill);padding:4px 9px}

/* categorization strip */
.cats{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:1px solid var(--hairline);border-bottom:1px solid var(--hairline)}
.cat{padding:var(--s-4) var(--s-4) var(--s-4) 0;border-left:1px solid var(--hairline);padding-left:var(--s-4)}
.cat:first-child{border-left:0;padding-left:0}
.cat dt{font-family:var(--font-mono);font-size:.62rem;letter-spacing:.22em;text-transform:uppercase;color:var(--text-subtle);margin-bottom:8px}
.cat dd{font-size:1rem;color:var(--text)}

/* tabbed narratives */
.tabs{display:flex;gap:var(--s-4);border-bottom:1px solid var(--hairline);flex-wrap:wrap}
.tab{padding:0 0 14px;font-size:.95rem;color:var(--text-subtle);position:relative;transition:color var(--t-control) var(--ease);white-space:nowrap}
.tab::after{content:"";position:absolute;left:0;right:0;bottom:-1px;height:1px;background:var(--copper-500);transform:scaleX(0);transform-origin:left;transition:transform var(--t-surface) var(--ease)}
.tab:hover{color:var(--text)}
.tab[aria-selected="true"]{color:var(--text)}
.tab[aria-selected="true"]::after{transform:scaleX(1)}
.tabpanel{padding-top:var(--s-5);max-width:76ch}
.tabpanel p{font-size:1.02rem;color:var(--text-2);line-height:var(--lh-body)}
.tabpanel[hidden]{display:none}

/* market sizing */
.sizing{display:grid;grid-template-columns:repeat(3,1fr) 1.2fr;gap:0;align-items:start}
.size{border-left:1px solid var(--hairline);padding:0 var(--s-4)}
.size:first-child{border-left:0;padding-left:0}
.size dt{font-family:var(--font-mono);font-size:.62rem;letter-spacing:.22em;text-transform:uppercase;color:var(--text-subtle);margin-bottom:10px}
.size dd{font-family:var(--font-display);font-size:2.4rem;line-height:1;color:var(--text);font-variant-numeric:tabular-nums}
.size dd em{display:block;font-family:var(--font-mono);font-style:normal;font-size:.62rem;letter-spacing:.18em;color:var(--text-subtle);margin-top:8px}
.size.note dd{font-family:var(--font-body);font-size:.92rem;color:var(--text-2);line-height:var(--lh-body)}

/* framework fit */
.frameworks{display:grid;grid-template-columns:1fr 1fr;gap:var(--s-3)}
.fw{border:1px solid var(--hairline);border-radius:var(--r-card);padding:var(--s-4);background:var(--surface)}
.fw-head{display:flex;justify-content:space-between;align-items:baseline;gap:var(--s-3);margin-bottom:var(--s-4)}
.fw-head h3{font-size:1.15rem}
.fw-head .mono{font-size:.62rem;letter-spacing:.22em;text-transform:uppercase;color:var(--text-subtle)}
.fw p.why{font-size:.86rem;color:var(--text-2);margin-top:var(--s-3)}
/* value equation bars */
.veq-top{display:flex;align-items:baseline;gap:10px;margin-bottom:var(--s-3)}
.veq-top b{font-family:var(--font-display);font-size:2.6rem;line-height:1;color:var(--copper-500)}
.veq-top span{font-size:.95rem;color:var(--text)}
.bars{display:grid;gap:12px}
.bar{display:grid;grid-template-columns:1fr auto;gap:6px 12px;align-items:center}
.bar span{font-size:.82rem;color:var(--text-2)}
.bar b{font-family:var(--font-mono);font-size:.78rem;color:var(--text);font-variant-numeric:tabular-nums}
.bar i{grid-column:1/-1;height:2px;background:var(--hairline);position:relative;display:block}
.bar i::after{content:"";position:absolute;inset:0 auto 0 0;width:0;background:var(--copper-500);transition:width var(--t-reveal) var(--ease) var(--d,0ms)}
.is-in .bar i::after{width:var(--w)}
/* market matrix */
.matrix{display:grid;grid-template-columns:1fr 1fr;gap:4px}
.quad{border:1px solid var(--hairline);border-radius:var(--r-card);padding:var(--s-3);min-height:104px;display:grid;align-content:start;gap:6px;transition:background var(--t-control) var(--ease),border-color var(--t-control) var(--ease)}
.quad b{font-size:.92rem;color:var(--text-2)}
.quad span{font-family:var(--font-mono);font-size:.58rem;letter-spacing:.14em;text-transform:uppercase;color:var(--text-subtle);line-height:1.6}
.quad.on{background:rgba(151,124,88,.10);border-color:var(--copper-400)}
.quad.on b{color:var(--text);font-weight:500}
.matrix-axes{display:flex;justify-content:space-between;font-family:var(--font-mono);font-size:.58rem;letter-spacing:.16em;text-transform:uppercase;color:var(--text-subtle);margin-top:10px}
/* acp */
.acp{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--s-3)}
.acp-item b{display:block;font-family:var(--font-display);font-size:2.2rem;line-height:1;color:var(--copper-500);font-variant-numeric:tabular-nums}
.acp-item b small{font-size:.82rem;color:var(--text-subtle)}
.acp-item .mono{display:block;font-size:.62rem;letter-spacing:.22em;text-transform:uppercase;color:var(--text-subtle);margin:8px 0 6px}
.acp-item p{font-size:.8rem;color:var(--text-2)}
/* value ladder */
.ladder{display:grid;gap:0}
.rung{display:grid;grid-template-columns:96px 1fr auto;gap:var(--s-3);align-items:baseline;padding:14px 0;border-top:1px solid var(--hairline)}
.rung:first-child{border-top:0}
.rung .stage{font-family:var(--font-mono);font-size:.6rem;letter-spacing:.18em;text-transform:uppercase;color:var(--copper-500)}
.rung b{font-size:.98rem;font-weight:500;display:block}
.rung p{font-size:.82rem;color:var(--text-2);margin-top:3px}
.rung .price{font-family:var(--font-mono);font-size:.78rem;color:var(--text);white-space:nowrap}

/* keyword tables */
.kw-lists{display:grid;gap:var(--s-4)}
.kw-table{width:100%;border-collapse:collapse}
.kw-table th{text-align:left;font-family:var(--font-mono);font-size:.6rem;letter-spacing:.2em;text-transform:uppercase;color:var(--text-subtle);font-weight:400;padding:0 var(--s-3) 12px 0;border-bottom:1px solid var(--hairline)}
.kw-table th:last-child,.kw-table td:last-child{text-align:right;padding-right:0}
.kw-table td{padding:14px var(--s-3) 14px 0;border-bottom:1px solid var(--hairline);font-size:.92rem;color:var(--text)}
.kw-table tr:last-child td{border-bottom:0}
.kw-table .num{font-family:var(--font-mono);font-size:.84rem;font-variant-numeric:tabular-nums}
.kw-table .grow{color:var(--olive)}
.comp{font-family:var(--font-mono);font-size:.58rem;letter-spacing:.16em;text-transform:uppercase;border:1px solid var(--hairline-strong);border-radius:var(--r-pill);padding:4px 9px;color:var(--text-subtle);white-space:nowrap}
.comp.low{color:var(--olive);border-color:rgba(110,122,90,.4)}
.comp.medium{color:var(--amber);border-color:rgba(176,138,74,.4)}
.comp.high{color:var(--rust);border-color:rgba(155,91,70,.4)}

/* community signals */
.comm-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:var(--s-3)}
.comm{border:1px solid var(--hairline);border-radius:var(--r-card);padding:var(--s-4);background:var(--surface);display:grid;align-content:start;gap:var(--s-3)}
.comm-head{display:flex;align-items:center;justify-content:space-between;gap:10px;padding-bottom:var(--s-3);border-bottom:1px solid var(--hairline)}
.comm-head h4{font-size:1rem}
.comm-head .mono{font-size:.6rem;letter-spacing:.16em;text-transform:uppercase;color:var(--copper-500)}
.comm ul{display:grid;gap:12px;list-style:none;padding:0;margin:0}
.comm li b{display:block;font-size:.88rem;font-weight:500}
.comm li .meta{font-family:var(--font-mono);font-size:.6rem;letter-spacing:.14em;text-transform:uppercase;color:var(--text-subtle);margin:3px 0 4px;display:block}
.comm li p{font-size:.8rem;color:var(--text-2)}

/* reader feedback */
.react{display:flex;gap:var(--s-3);flex-wrap:wrap}
.react button{display:inline-flex;align-items:center;gap:10px;padding:12px 18px;border:1px solid var(--hairline-strong);border-radius:var(--r-pill);font-size:.9rem;color:var(--text);transition:border-color var(--t-control) var(--ease),color var(--t-control) var(--ease)}
.react button:hover{border-color:var(--copper-500);color:var(--copper-600)}
.react button[aria-pressed="true"]{border-color:var(--copper-500);background:rgba(151,124,88,.1)}
.react .n{font-family:var(--font-mono);font-size:.72rem;color:var(--text-subtle);font-variant-numeric:tabular-nums}

.idea-note{font-family:var(--font-mono);font-size:.62rem;letter-spacing:.12em;color:var(--text-subtle);max-width:80ch;line-height:1.8}

@media (max-width:1080px){
  .idea-hero-inner{grid-template-columns:1fr;align-items:start}
  .scores{grid-template-columns:1fr 1fr}
  .score:nth-child(3){border-left:0;padding-left:0}
  .fit-grid,.comm-grid{grid-template-columns:1fr 1fr}
  .frameworks{grid-template-columns:1fr}
  .sizing{grid-template-columns:1fr 1fr}
  .size:nth-child(3){border-left:0;padding-left:0}
  .cats{grid-template-columns:1fr 1fr}
  .cat:nth-child(3){border-left:0;padding-left:0}
}
@media (max-width:720px){
  .scores,.fit-grid,.comm-grid,.sizing,.cats,.acp,.matrix{grid-template-columns:1fr}
  .score,.size,.cat{border-left:0;padding-left:0}
  .idea-hero h1{font-size:clamp(2.1rem,9vw,3rem)}
  .rung{grid-template-columns:1fr;gap:4px}
  .rung .price{grid-row:1;justify-self:start}
  .kw-table thead{display:none}
  .kw-table td{display:block;border-bottom:0;padding:2px 0}
  .kw-table tr{display:block;padding:14px 0;border-bottom:1px solid var(--hairline)}
  .kw-table td:last-child{text-align:left}
  .tabs{gap:var(--s-3)}
  .idea-rail{gap:10px;font-size:.6rem;letter-spacing:.14em;flex-wrap:nowrap}
  .idea-rail .date{white-space:nowrap}
  .idea-hero-inner{padding-block:118px var(--s-5)}
}

/* ---------- backend form states ---------- */
.form-error{
  margin:0 0 var(--s-3);padding:10px 12px;
  font-size:.68rem;letter-spacing:.06em;line-height:1.5;
  color:#8C3A2B;background:rgba(140,58,43,.08);
  border:1px solid rgba(140,58,43,.22);border-radius:2px;
}
/* .field is display:grid, which outranks the [hidden] default. */
.field[hidden]{display:none}
/* A form waiting on the network stays readable but refuses a second submit. */
form[aria-busy="true"]{opacity:.6;pointer-events:none}

/* ---------- verification code ---------- */
/* Set wide and spaced so six digits can be checked against a phone at a glance.
   The right padding compensates for the trailing letter-space, which would
   otherwise push the string visibly left of centre. */
.code-input{
  font-family:var(--font-mono);
  font-size:1.42rem;
  letter-spacing:.44em;
  text-align:center;
  padding:15px 8px 15px 22px;
}
.code-input::placeholder{color:var(--hairline-strong);letter-spacing:.44em}
.su-foot{text-align:center;color:var(--text-subtle)}
.su-foot a{color:var(--copper-500);border-bottom:1px solid currentColor}
/* The backdrop no longer closes the dialog, so it must not invite the click. */
body.signup-open #signupBackdrop{cursor:default}
